The two of us making up Jewels by Anna, share a passion for creativity, quality and finding good solutions for our customers and the world around us. As a team, our collective experiences range from the goldsmithing craft and design to finance and political work. Together we want to offer Swiss made, beautiful, long lasting jewellery with low environmental impact. We are open about where we source our materials and we want to stay in touch and listen to what you think of our products and actions. In the end of the day, we want to make a contribution to increased transparency in the jewellery industry as a whole.

Our company is a small start-up with a studio in Zug. Every day we are building a meaningful and sustainable workplace for ourselves where we leverage our differences while working towards our shared goal of offering you our own beautiful, long-lasting, transparently sourced jewellery.

Please have a look at our Core Jewellery, small series that we might have on stock or create for you on order, and at custom made jewellery under Bespoke Inspiration – we would love to count you as one of our customers.

Thank you for supporting our growing story.

Contact details


Founder, owner, jeweller & designer

+41 (0)79 583 73 75

Barbara Hotz-Loos is part of the team at Jewels by Anna Andrén


Founder & head of administration

+41 (0)41 677 00 76